Claudio Gormaz's Page

Medical providers today have endless PR and media opportunities available to them. Sadly, most doctors often let their valuable media exposure opportunities slip through their fingers. The goal of brief blog is to teach you both how to employee techniques for advertising positioning and learn how to attract more lucrative patients and prospects.

However, before you can attract a higher quality and quantity of new patients, you must make sure that your practice provides your current patients a r… Continue

Sadly, despite all the advances in the fields of manufacturing and DNA research, there is still no new patient factory!

For the practice to survive, it's up to physician to attract and retain a steady stream of patients. The good news is that all of your most profitable future patient already exist. Many of them probably belong to your competitors, so it's up to you to persuade them to do business with you instead.

This is a skill practice owners can learn. At its base, it comes down to advert… Continue

If you have spent countless dollars promoting your practice and don't seem to get much of a return, maybe you're presenting your BEST face forward!

Print advertising is the only medium where you and your competitors are side-by-side for all your prospective patients to see and compare. You need to do everything possible to attract these future patients to your ad and get them to CALL YOU FIRST!

The only purpose of advertising is to generate higher profits from your services. Your ad must be a… Continue